Design, a major advantage of E-commerce.
Image credit © by Getty Image, Shopping Online on Mobile Application Concept Marketing and Digital.
E-commerce is firmly anchored in a systematic growth movement and has become a highly competitive field. The smallest detail can become handicap or advantage, and the design of commercial sites is now as important as the layout and decoration for physical shops. It is no longer just a question of being pretty, pleasant: you must have a design that inspires confidence and facilitates the purchase.
The design strategy of e-commerce
Commercial website design has become a central element of e-commerce. It has long been known that the way a product is presented can increase or decrease sales success. It is now clear that the aesthetics and ergonomics of websites generate sales and increase customer loyalty. While first impressions still matter, the practice of navigation is also essential.
No e-commerce sector is excluded from this constant. Each must have its own identity, its own atmosphere, its own characteristics. Graphic charts, colour charts, typography and general ergonomics are well-known tools in web marketing. However, it is the video that has caught the attention in recent years and is there to stay in all its forms.
Be careful not to overdo it. If you want your ecommerce website design to stand out from other websites, you need to focus on refinement, elegance and ease of use. Video should fit into this equation without weighing your website down.
Video credit © by NT Agency, ABOUT LECLERC CONSULTING GROUP
Video for electronic commerce
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The «How-to» demo videos are reserved for the most important e-commerce products and can accompany your product pages. Remember that everything that distinguishes you from your competitors also helps build your image. It will be memorable for Internet users and give them peace of mind when they come back to make new purchases.
Of course, integrating a video can also highlight the professional character of your online store and appeal to young consumers, particularly sensitive to this media. Therefore, you can give these customers the opportunity to express their consumer opinions by video.
However, you should keep in mind that this video integration should not compromise the simplicity of your website. Readability is important in UX and must be taken into account. This is the difficulty of this exercise and its challenge. This means staying on trend while keeping your pages clean, which contributes greatly to conversion rates.
30/11/23
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